Our Team & Partners
The People Behind Thrive
At Thrive Retirement Planning, we believe that great planning starts with genuine relationships. Behind every strategy and every blueprint is a team that cares deeply about helping families retire with clarity, confidence, and purpose.
Our advisors and support team work together to make the retirement planning process simple, organized, and personal. Whether we’re helping clients structure income, reduce taxes, or plan for future generations, our goal is always the same — to help people use their resources wisely and live more meaningful lives.
We know that retirement is about more than just numbers — it’s about people, families, and futures. That’s why we take the time to understand each client’s story, values, and vision before building a plan. Our collaborative approach blends financial expertise with personal care, ensuring that every recommendation we make aligns not just with your goals, but with the life you want to live.
We take pride in building long-term relationships rooted in trust, education, and service — because when you work with Thrive, you’re not just getting a plan; you’re gaining a team and partners that are committed to walking with you every step of the way.
Carl Woolston, CFP®, ChFC®
Founder | Retirement Planner
Carl is the founder of Thrive Retirement Planning and the creator of the firm’s guiding frameworks — the Retirement Transition Blueprint and Give Every Asset a Job.
With a deep belief that retirement planning is about more than numbers, Carl helps families align their money with their purpose so they can retire with clarity, confidence, and meaning.
He brings a teaching-based approach to every conversation, simplifying complex decisions and helping clients create plans that feel both practical and personal.
Learn more about Carl here.
Seth Woolston
Associate Advisor
As an Associate Advisor for Thrive Retirement Planning, Seth plays a key role in guiding clients toward financial clarity and confidence. He works closely with Carl to deliver comprehensive planning strategies, manage daily operations, and ensure a seamless, high-touch experience for every family Thrive serves.
Seth studied Personal Financial Planning at Utah Valley University, where he graduated Magna Cum Laude. A dedicated professional, he is an Investment Advisor Representative (IAR) and holds life and health insurance licenses.
Our Strategic Partners
Brookstone Capital Management
Brookstone Capital Management provides Thrive Retirement Planning with compliance oversight and access to institutional-level investment solutions for our clients. With more than 80 employees supporting over 750 advisors nationwide, Brookstone manages more than $10.5 billion in assets and serves 80,000+ clients each year. Our partnership allows us to focus on building personalized retirement strategies while Brookstone’s team delivers the scale, resources, and compliance expertise of a nationally recognized investment firm.
Charles Schwab
Charles Schwab serves as the financial custodian for our clients’ investment accounts, providing secure account management and industry-leading technology. With a long-standing reputation for integrity and service, Schwab safeguards client assets while offering transparent reporting, online access, and reliable trade execution.
Our clients’ investments are held on the Schwab platform, ensuring that every plan we design is backed by one of the most trusted names in the financial industry.
Whitney and Associates
Whitney & Associates is an independent insurance organization that supports advisors with research, training, and access to innovative insurance and retirement products. Their partnership keeps us informed on the latest strategies and tools in the insurance marketplace, helping us design protection and income solutions that align with each client’s overall retirement plan.