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Your Support Team

Our Team & Partners

The People Behind Thrive

Carl Woolston, CFP®, ChFC®

Founder | Retirement Planner

Carl Woolston is the founder of Thrive Retirement Planning and a CERTIFIED FINANCIAL PLANNER™ professional. He’s passionate about helping individuals retire with clarity and confidence through education-focused, fiduciary guidance that always puts the client first.

Years ago, as Carl’s parents approached retirement, he watched them struggle with key decisions—when to claim Social Security, how to protect their savings, and invest their assets. That experience inspired Carl to help others navigate retirement with less stress and more purpose.

His philosophy is simple: Give Every Asset a Job. Using Thrive’s proprietary Retirement Transition Blueprint, Carl helps clients turn their savings into a personalized strategy that addresses income, taxes, investments, healthcare, Social Security, and legacy planning. Having assets is not the same as having a plan.

Carl holds the CFP® and ChFC® designations, is a National Social Security Advisor certificate holder (NSSA®), and holds his Series 65 and insurance licenses. He earned his Bachelor of Science in Business Administration from Western Governors University.

Carl has been married to his wife, Christine, for 30 years. They have six children and three grandchildren. He enjoys fly fishing, traveling, the outdoors, and discovering new trails—both in nature and in life.

Seth Woolston

Service Coordinator

seth woolston

As the Service Coordinator for Thrive Retirement Planning, Seth is often the first point of contact for clients, efficiently answering phone calls and scheduling appointments. He plays a vital role in the smooth operation of our client interactions by expertly coordinating events and facilitating clear communication. Seth also provides essential support by preparing necessary paperwork and maintaining meticulous organization within the office. He is insurance licensed.

Currently pursuing his passion for financial planning at Utah Valley University in their Personal Financial Planning program, Seth is a valuable asset to the team and is eager to grow into an advisory role in the future, further enhancing the service and support we provide to our clients.

Our Strategic Partners

Brookstone Capital Management

brookstone capital management

Brookstone Capital Management provides us with compliance services and brings institutional investing services to our clients. They have more than 80 employees, support more than 750 advisors, manage more than $7.5 billion in assets, and service 60,000+ clients annually. Our partnership with Brookstone allows us to be the strategists, while relying on their expertise with institutional investments and compliance.

Charles Schwab

charles schwab

Charles Schwab is financial custodian with a solid reputation and history. Our client’s investment money is held on the Schwab platform.

Whitney and Associates

Whitney and Associates is an insurance organization that provides knowledge, research, training, tools, and products to financial advisors. Due to our status as independent insurance agents, they keep us updated and provide access to the latest innovations in insurance products and retirement strategies so we can share them with clients.